Effective Monday, January 11th, 2021, several Athletic Lab membership options will move to updated pricing schedules:

  • Scholastic Prep 10 Session Punchcard: $144.95 (previously $130)
  • Scholastic Prep 20 Session Punchcard: $249.95 (previously $220)
  • Weightlifting: $159.95 / 4 weeks (previously $154.95)
  • Performance Fitness Unlimited (1 Month): $188.95 (previously $184.95)
  • Performance Fitness 3x / Week (1 Month): $170.95 (previously $167.95)
  • Performance Fitness 2x / Week (1 Month): $151.95 (previously $149.95)

All individuals with a monthly membership that started prior to January 11th, 2021 will receive “grandfathered” pricing at that membership fee schedule as long as they maintain an active membership. If a membership lapses and the member decides to return at a later time, the “grandfathered” pricing will no longer apply. Once current punch card memberships have been used in full, any members wishing to purchase a new punch card on or after January 11th, 2021, must do so at the rates stated above.

We realize cost increases are never fun, but in our continued effort to provide the best possible training experience with the best coaches, and most well maintained and equipped facility, the price increase is necessary. Athletic Lab has not increased membership pricing for two years. During this time period, we’ve moved into the largest and most well equipped sports performance and fitness center in the region. Additionally, our staff regularly partakes in costly continuing education to remain ahead of our competitors. Athletic Lab has also incurred significant additional costs for cleaning, disinfecting, and purchasing specialized equipment in response to COVID-19. After examining both the local and national market, we are confident that our new pricing is not only fair, but remains an extreme value versus our competitors. In fact, our prices remain considerably below the local average for similar fitness programs despite Athletic Lab boasting the largest and most well equipped facility and most experienced and credentialed staff.