Effective Monday, January 1st, 2024, all Athletic Lab membership options will move to updated pricing schedules for NEW memberships. January 1 will also see the gradual phase out of grandfathered pricing.

Grandfathered Pricing Phase Out

Performance Fitness

All individuals with an existing Performance Fitness monthly membership started prior to January 1st, 2024 will receive ‘grandfathered’ pricing at their current membership rates for the remainder of their current contract term and one additional renewal as long as there are no lapses in the membership. After the completion of the initial term and the optional one-time renewal at grandfathered pricing, those members would need to choose from our updated membership options. Similarly, and as has always been our policy, if a membership lapses and the member decides to return at a later time, their ‘grandfathered’ pricing will no longer apply and they must sign up at the prevailing rate at the time of signup.

Weightlifting Team

Because Athletic Lab Weightlifting Team memberships are only offered as 4 week recurring packages, all individuals with an existing Athletic Lab Weightlifting Team membership started prior to January 1st, 2024 will receive ‘grandfathered’ pricing through their first bill of July, 2024 as long as their are no lapses in the membership. In July 2024, those members would need to choose from our updated membership options.

Punch Card and Private Training Memberships

Fixed-cost monthly private training memberships will no longer be offered in 2024. As has always been the case, once current punch card memberships have been used in full, any members wishing to purchase a new punch card on or after January 1st, 2024, must do so at the prevailing rate at the time of signup.

New Membership Options

We realize price increases are never fun, but in our continued effort to provide the best possible training experience with the best coaches, and most well maintained and equipped facility, the price increase is necessary. The costs of doing business have increased exponentially in the past 3 years. Despite this, we have never cut costs and are constantly making regular and readily apparent improvements to the facility and member experience. Likewise, we strive to pay our staff a fair and livable wage.

After examining both the local and national market, we are confident that our new pricing is not only fair, but remains an extreme value versus our competitors. Our prices remain considerably below the local average for similar fitness programs despite Athletic Lab boasting the largest and most well equipped facility and most experienced and credentialed staff.