Effective January 1, 2015 Athletic Lab will be making several changes to our membership fees, membership options, class schedule, and hold policy.

Membership Fees

Athletic Lab-turf All NEW Performance Fitness memberships will increase by $5 / month. This change will be in effect for all commitment tiers. All current members as of December 31, 2014 will be “grandfathered” at their current membership and can stay at that price plan as long as they remain a member. If a membership lapses and the member decides to return at a later time, the “grandfathered” pricing will no longer apply. To be clear, Athletic Lab realizes increases in prices are never fun but we have not increased our Performance Fitness membership monthly cost for over 2 years. This is in spite of increases in the cost of doing business and significant investments in the facility. In 2014 alone, over $30,000 was spent on new equipment and renovations. After examining both the local and national market we are confident that our new pricing is not only fair but remains an extreme value versus our competitors. In fact, our prices are still considerably below the local average for similar fitness programs despite Athletic Lab boasting the largest and most well equipped facility and most experienced and credentialed staff.

New Membership Options

Performance Fitness

Beginning January 1, we will be offering a 3x / week Performance Fitness membership. We decided to add this option to offer more flexibility to current and potential members. The pricing for this plan sits in the middle of our existing 2x / week and unlimited memberships and is available through our member portal.

Monthly Personal Training Packages

Beginning January 1, we will offer monthly personal training packages that can be purchased in 4 different tiers based on the number of times a person expects to train in that month. This option is a great alternative to our standard punchcard option if your schedule and availability to train is relatively stable. These monthly private training memberships have several benefits:

  • Private training memberships are purchased by the month at a fixed price for a particular number range of sessions. For example, instead of purchasing a pre-defined number of sessions that you can use at your discretion; this option allows you to pay for a month of private training with flexibility to train more and lower the effective cost of each session without an increased financial commitment.
  • Because this membership is purchased by the month rather than for a larger number of session the up front cost is less and you have the ability to effectively lower your cost per session by attending more training sessions.
  • Membership prices are tiered based on the approximate number of sessions you expect to train. If you max out the number of allotted sessions in your tier not only will you see greater improvements in fitness but the effective cost per session will drop significantly. As it stands, even attending the minimum number of sessions within each tier costs less per session than their similarly sized private training punchcard options.
  • In addition to these cost savings, members on the monthly personal training membership will receive their choice of one fitness BONUS each month. Members can select one of the following options (if unused they do not rollover):
    • 3 day food log analysis by our Director of Healthy Living ($60 value)
    • Body composition analysis using BodyMetrix Ultrasound system ($40 value)
    • 30 minute nutritional consultation with our Director of Healthy Living ($40 value)
    • FitBit activity monitoring by your coach ($50 value. requires $50 deposit for device)
    • 4 customized “take home” sessions built by your coach to either do at Athletic Lab or at home ($50 value)
    • 6 complimentary Performance Fitness classes ($90 value)
  • The commitment tiers are as follows:
    • 5-7 training sessions / month $449.95 (as little as $64.28 / session)
    • 8-10 training sessions / month $599.95 (as little as $59.95 / session)
    • 11-13 training sessions / month. $749.95 (as little as $57.70 / session)
    • 14-16 training sessions / month. $874.95 (as little as $54.68 / session)
    • Monthly private training packages are also available for Mike Young at a 40% premium.
  • Additional sessions can be purchased by paying the difference to the next commitment tier.
  • Unused sessions will not rollover to subsequent months.
  • There are no long term commitments but due to the competitive pricing and value added bonuses account holds will be restricted to catastrophic injuries.

New Class Optionsscholastic-sprint

On January 7th we’ll begin offering a Soccer Fitness class on Wednesdays at 6pm for scholastic athletes. This class will take advantage of our newly installed 3,500 sqft of turf grass and incorporate soccer specific fitness for players looking to take their game to the next level. Using the internationally proven soccer fitness training methods of Dr. Mike Young (former fitness coach of the Carolina Railhawks and Vancouver Whitecaps) you will develop unprecedented game-specific fitness.

Hold Policy

Beginning January 1, 2015, we will be changing the way that we handle account holds. Account holds of up to 7 days can be purchased for $10. Up to 4 consecutive account holds may be made. Alternatively, members will continue to have the option of paying the early termination fee.

Auto Pay Policy

Beginning January 1, 2015, we request that all members move their accounts to auto-pay status or have an Athletic Lab team member do this for them. Our team spends significant time tracking down late payments and this will greatly reduce administrative time and costs. To encourage this, Athletic Lab will increasingly be enforcing our long-standing $25 late payment fee on all accounts that are not on auto-pay status and not paid in a timely manner.