athlabEffective April 1st, 2016 Athletic Lab will be increasing membership fees for Performance Fitness and Private Training.

All NEW Performance Fitness memberships will increase by $5 / month. This change will be in effect for all commitment tiers. All individuals with memberships prior to April 1, 2016 will be “grandfathered” at their current membership and can stay at that price plan as long as they remain a member. If a membership lapses and the member decides to return at a later time, the “grandfathered” pricing will no longer apply.

2016 Pricing

Performance Fitness Pricing Beginning April 1, 2016

All Private training memberships will increase by approximately 3%. This change will be in effect for both our punchcard and monthly private training memberships. Any punchcard or private training monthly membership purchased prior to April 1st can be made at our old pricing. However, any new membership or private training renewal will take place at the new pricing tiers.

We realize cost increases are never fun but in our continued effort to provide the best possible training experience with the best coaches, and most well maintained and equipped facility the price increase is necessary. In 2015, over $30,000 was spent on new equipment and renovations. The same amount was spent in 2014. During that time period, we’ve added multiple classes, expanded the facility and purchased new equipment. Additionally, our staff regularly partakes in costly continuing education to remain ahead of our competitors. After examining both the local and national market we are confident that our new pricing is not only fair but remains an extreme value versus our competitors. In fact, our prices are still considerably below the local average for similar fitness programs despite Athletic Lab boasting the largest and most well equipped facility and most experienced and credentialed staff.