Athletic Lab Healthy Living Challenge Returns
After an almost 3 year hiatus, our Healthy Living Challenge (HLC) is making a return to Athletic Lab. Reduce your monthly membership bill simply by participating in this fun and engaging fitness challenge. Participants in previous iterations of our Healthy Living Challenge dropped an average of 4% body fat, improved performance, and learned sustainable healthy lifestyle changes! The Healthy Living Challenge will focus on participation and accountability in a variety of lifestyle, fitness and nutrition based challenges. We'll incorporate the psychology of Loss Aversion to help you make new, sustainable healthy habits. Loss aversion refers to people's tendency to strong preference of avoiding losses over acquiring gains. Most studies suggest that the fear of loss is twice as powerful, psychologically, as gains. HLC Details: Duration: 4 weeks Date: May 11th - June 7th Cost: FREE for existing members; $169.95 for those not currently members (see below) Signup: Members may request to join the HLC at any point over the next 4 weeks by contacting info@athleticlab.com or clicking the link below Participants will receive: 100 HLC Points Pre and Post Performance Testing Free access to ProCoach nutrition and wellness platform Daily and weekly challenges to keep you accountable Nutritional and goal setting consultation Lifestyle Change! HLC Rules: Each participant will begin the challenge with 100 HLC points. Throughout the challenge members have the opportunity to retain their points by successfully completing challenges. Failure to complete daily challenges will result in a loss of some or all of that day's points. Challenges will fall in to 4 primary categories: Wellness - (sleep duration, stress management, etc) Activity - (daily step count challenges, completing training sessions via our app, attending virtual sessions, etc) Performance - (pre vs post [...]








